To b. by agnes b.


Worked for Agnes b. Sunrise, September 2011 – March 2009.
Launched the new sister line of Agnes b. which targets younger market 20's. The new line was firstly distributed to Japan market.

Involved in business development as a main merchandiser : Building brand strategy, marketing analysis, competitor research, development of seasonal campaign and presentation to clients (department store buyers)
Also in charged of creative works as chief designer : Seasonal concept making, wear design, production management, Communication with Agnes and design team in Paris.