At the age of 26, launched a women’s fashion label named “COCOON”
Designed whole collection as a creative director, and also managed the business as a president of the company. There were 10 to 15 staffs in the company. For over 6 years, led the team to expand the business.
COCOON targeted women 20’s – 30’s who have sophisticated elegance, realized 11 collections (from s/s 2002 to s/s 2007) for the Japan market.
In 2003, opened the flagship store in Tokyo’s trendy area, Daikanyama.
Main client retailers were select shops such as Estnation, Beams, Nano Universe and department stores including Mitsukoshi and Ginza Matsuya. In addition to these major retailers the brand was distributed to over 30 specialty shops as well.
The entire collection was constructed with a range of evening dresses as symbolic stories of the concepts. Composition of real clothes including tailored set-up (jacket / skirt / pants), knit wear, jersey wear, shoes and accessories.
Sensual shapes and structural forms with fine cutting were recognized as the signatures of the brand.
These key elements attracted many Japanese celebrities, several of whom became loyal patrons of COCOON. All COCOON products were produced by Japanese leading garment manufacturers who also supplied for well known Japanese fashion labels such as : Comme des Garcons, Yoji Yamamoto, Issey Miyake.
Collection
